Is New Construction The Best Deal In the Market Today?
- Charles "Skip" Geiser
- Sep 5
- 8 min read

Even with more homes on the market right now, some buyers are still having a tough time finding the right one at the right price. Maybe the layout feels off. Maybe it still needs some updating. Or maybe it’s just more of the same.
That’s why more buyers are turning to new construction – and finding some of the best deals available today.
Why? Today, many builders have more homes that are finished and sitting on the market than normal. And that means they’re motivated to sell. They’re running a business, and they don’t want to sit on their inventory. They want to sell it before they build more homes. And that can definitely work in your favor.
As Lance Lambert, Co-Founder of ResiClub, puts it:
“In housing markets where unsold completed inventory has built up, many homebuilders have pulled back on their spec builds—and many are doing bigger incentives or outright price cuts to move unsold inventory.”
Incentives Are the Highest They’ve Been in 5 Years
Data from the National Association of Home Builders (NAHB) shows 66% of builders offered sales incentives in August. That’s the peak so far this year, and the highest percentage we’ve seen in 5 years.

That means 2 out of every 3 builders are offering something extra to get deals done. And when builders throw in incentives, it’s the buyers like you who win.
Price Cuts Are Back on the Table
One of the most common incentives they’re offering right now is adjusting the price. According to NAHB, almost 40% of builders are doing price cuts (see graph below):

On average they’re taking off about 5% off the purchase price of the house. For a buyer, 5% could be the difference between reluctantly settling and finally getting a home that works for you.
Take a $500,000 house as an example. If builders reduce the price by 5%, you’re saving $25,000.
And even if the builder you’re interested in won’t budge on price, they’ve got plenty of other levers to pull. As Realtor.com explains:
“. . . there are deals to be found in the market for new homes, with builders increasingly willing to negotiate on price or offer incentives such as rate buydowns and closing cost assistance.”
Why This Matters for You
As a buyer, you probably have a clear vision for your ideal home. Because you’re not just buying any house. You’re buying your house. The one with the space, features, and lifestyle you’ve been hoping for. New builds can check those boxes since they usually have:
Bigger kitchens and open layouts
Energy efficiency (hello lower utility bills)
Smart-home upgrades
Fewer repair headaches on day one
And today’s incentives make buying a new home more attainable than it's been in years.
One Word of Advice: Don’t Go At It Alone
If you want to take advantage of this opportunity, just be sure to use your own agent. Builder reps aren’t there to save youmoney. They protect the builder’s bottom line. That’s why you need to bring your agent with you. Your agent will:
Cut through the sales pitch and run the cold hard numbers
Spot which incentives are actually worth it (and which ones are fluff)
Handle negotiations so you walk away with the best deal possible
Keep your best interest as their top priority
Bottom Line
If you're not finding a home you love, the new home market is buzzing with opportunity. With record-high incentives, price cuts in play, and builders itching to move inventory, this is the best time in years to buy new construction.
Curious how far today’s incentives could stretch your budget? Let’s connect so you can see what builders are offering in our area.
Today's Pensacola Realtors MLS Information Today's Active Homes For Sale Escambia and Santa Rosa County 3210 ^ (25) Above $600,000 664 ^ (1) Between $500,000 - $599,999 199 ^ (6) Between $400,000 - $499,999 375 ^ (4) Between $300,000 - $399,999 885 ^ (3) Between $200,000 - $299,999 779 ^ (18) Between $100,000 - $199,999 271 v (6) Under $99,999 37 v (1) RED is UP Black Remained the Same Green is DOWN Current Mortgage Rate 30 YR Fixed 6.29% (-16%) 15 YR Fixed 5.60% (-.21%) |
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Think Your Smart?
Done...What Most Religions Don't Tell You About The Bible
Time is Short...
God gave His only begotten Son Jesus Christ for us to be saved from this sinful world. Time is at Hand and while it is not too late, secure your salvation. If you don’t know how to secure salvation, this simple easy to follow “ABCs of Salvation” will guide you on how to accept genuinely Jesus Christ as your Lord and personal Savior to secure salvation for you to surely go to Heaven. But before going through the steps you might ask: Why do I need to Secure Salvation? And why do I need to go to heaven? This because:
So how to secure salvation?
A – ADMIT that you are a SinnerWe all have sinned.
19 For as by one man’s disobedience many were made sinners, so by the obedience of one shall many be made righteous. 20 Moreover the law entered, that the offence might abound. But where sin abounded, grace did much more abound: 21That as sin hath reigned unto death, even so might grace reign through righteousness unto eternal life by Jesus Christ our Lord. And no matter how you try to be good, you will still fail.
You are still unclean.
B – BELIEVE on the Lord Jesus ChristGod gave His only begotten Son Jesus Christ to save us. And through His blood, our sins washed away.
Only by His grace and not by works.
There is no other way but only through Jesus Christ alone.
God commended His love toward us.
If we have Jesus Christ living in us, we will live eternally.
By the blood of our Savior Jesus Christ
C – CONFESS with your mouthNow that you accepted that you are a sinner and believe in the Lord Jesus Christ, confess with your mouth your sins and that you believe in Him. Let Him come to you and accept Him as your Lord and personal Savior.
Now do the Sinner’s Prayer: Holy, thoughtful, gracious, and Heavenly Father, I recognize and acknowledge I am a miscreant not deserving of your grace and I ask forgiveness of my sins. I know your son is the truth the light and the way, I give myself freely to His control and welcome him into my heart. I ask you to walk with me and guide me, teach me your way and your truth. Thank you for the gift of your Son’s sacrifice on the cross that I may live. Thank you for your forgiveness and for accepting me as your child. Amen. Now that you are saved and you have Jesus Christ living in you, you should not stop there. What is next? Follow Him, His words, submit yourself, and don’t forget to D – DEPART from evilThis is not part of the step to secure salvation but it is a way of proving yourself that you are now truly of Christ. Forget your past and follow Him.
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This article provides information and opinions but is not meant as investment advice. Skip Geiser LLC, Charles "Skip" Geiser or Plum Tree Real Estate Marketing does not assure the accuracy or completeness of the information or opinions presented here. It is important to conduct your own research, due diligence, and seek professional advice before making any investment decisions. Skip Geiser LLC, Charles "Skip" Geiser or Plum Tree Real Estate Marketing is not responsible for any loss or damage resulting from relying on the information or opinions in this article.














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