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If real estate was a candy bar it would be a...

I am conststantly being reminded how entailed the process is that we call real estate. Whether buying, selling, renting or flipping we call it all "real estate". Is this really enough to just call it real estate? That is like just calling all the candy in the gas station...well...just candy bars! You know what I mean, what if you were walking down the candy aisle and all the packages just said the same thing? Think about the advertising that goes behind each type of candy bar. Twix...Two for me none for you; M&Ms...Melts in your mouth not in your hands, & Reese’s Peanut Butter Cups...You got chocolate in my peanut butter! I really think we could get a little more original here in real estate too! How about for buying a duplex we use the twix slogan...Two for me none for you, or if the buyers want a home that is not in a neighborhood we use the Butterfinger slogan...Break out of the ordinary. If you are selling, and have been on the market for a while, the slogan for a Tootsie Pop...How many licks does it take to get to the Tootsie Roll Center of a Tootsie Pop? The world may never know. Or if the seller gets a really low offer you can use the Kit-Kat...Gimme a break. Let's move over to the renters who are not ready to buy yet they can use the 3 Musketeers...A lighter way to enjoy chocolate. Even better yet, how about our investors who bought at the high in the market using the Whatchamacallit. It’s more than a mouthful! Or how about the investor who is really anxious to buy their next investment using Snickers slogan...Hungry? Why wait? Ok, ok, I'm done but I am sticking to my guns--we are way to boring in our verbiage! I know we Realtors could use the Mounds and Almond Joy slogan....Sometimes you feel like a nut. Sometimes you don’t!


Skip Geiser

Plum Tree Real Estate Marketing


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